Us.
KEOGH DEWAR is an independent London-based menswear brand and studio founded by Alison Keogh and Kate Dewar. Established in London, the label brings a renewed focus to contemporary men’s dressing through a considered and subversive approach to everyday staples.
 
Studio.
The studio’s work centres on reintroducing and redefining smart casual menswear for a new generation. Through precise tailoring, unexpected fabrications and a deliberate reworking of proportion, Keogh Dewar elevates the familiar into something directional yet inherently wearable. A key focus lies in reshaping the traditional menswear colour palette, moving beyond muted convention into nuanced, hyper-real tones and considered contrasts, while experimenting with texture and material to challenge established expectations of masculine dress.
 
You.
Although designed within a menswear framework, the garments are conceived to be worn by anyone, offering a modern, inclusive interpretation of contemporary dressing.